The charity boss has hit the headlines this week after revealing calls were made to the helpline from employees at Number 10. Pratt spoke out at the weekend after Downing Street denied claims of a bullying culture in Gordon Brown's government.
Pratt approached Clifford for help this morning.
Clifford told PRWeek: 'I am going to chat to Christine this afternoon. She has spoken to a number of consultants here. She wants help handling the media attention.'
He added: 'There are always two sides to these situations and she is coming in for a lot of criticism.'
Pratt has faced a backlash after revealing details of calls made to her helpline which are meant to be confidential.
The Mirror has today printed a story which alleges Pratt lost a 2003 employment tribunal for sexual discrimination after being accused of bullying.