WASHINGTON DC: Microsoft’s retained agency Edelman PR Worldwide has
proposed that the computer giant appoint local PR agencies in 12 key
states in the face of an ongoing legal battle against rival company
The key states identified in Edelman’s proposal, for strategic reasons
including target audiences and local business partnerships, are believed
to be: California, Arizona, Florida, New York, Pennsylvania, Michigan,
Illinois, North Carolina, Ohio, Texas, Virginia and Wisconsin.
’It’s still a proposal and we are reviewing it,’ said Microsoft
spokesperson Jim Cullinan.
Following a suit filed by Netscape accusing Microsoft of damaging sales
of Netscape’s internet browser, the US Justice Department ruled last
January that Microsoft must hide the browser icon integrated into its
Windows 95 software. Microsoft appealed against the decision and appeal
hearings are being heard in Washington DC this week.
In addition, US government officials are believed to be considering
launching an anti-trust case against Microsoft on similar grounds.
Microsoft retains several agencies to handle its national PR in the USA,
including Edelman, which concentrates on public affairs issues in
Washington DC, Waggner Edstrom and Shandwick, both of which handle