The Royal College of Psychiatrists' Eating Disorders Section is calling for a new editorial code to be drawn up to encourage the media to stop promoting unhealthy body images and ‘glamorising' eating disorders.
The in-house press office is handling the PR for the story and it is being led by press officer Liz Fox.
An embargoed press release was sent out to the national and broadcast media yesterday. The story has been covered by The Daily Telegraph, The Sun and the BBC News website. It was also featured on page three of yesterday's London Evening Standard.
Psychiatrists are calling on the media to use images of people with more diverse body shapes and help people feel more positive about their own bodies.
Members of the RCPsych Eating Disorders Section say they are increasingly concerned about the harmful influence of the media on people's body image and self-esteem. They are calling on the Government to establish a new forum to tackle the issue.
The forum should include representatives from the media and advertising agencies, regulatory bodies, eating disorder experts, eating disorder organisations and politicians.
The psychiatrists are being backed in their call by the eating disorders charity Beat.
The news was designed to coincide with Eating Disorders Awareness Week which runs from 22-28 February. London Fashion Week is also taking place in the capital this week.