INTERNATIONAL: EC seeks PR agency for IT liberalisation

BRUSSELS: The European telecommunications directorate is looking for a PR agency to draw up and implement a PR programme on the liberalisation and development of Europe’s telecommunications industry.

BRUSSELS: The European telecommunications directorate is looking

for a PR agency to draw up and implement a PR programme on the

liberalisation and development of Europe’s telecommunications

industry.



Under the slogan of promoting the establishment of a user-friendly

information society, the EC wants to develop a long-term PR programme

for information services such as telecommunications, computers and

digital broadcasting.



DG XIII aims to ensure that no social or economic groups are denied

access to information services, to increase understanding of the

information industry and to enhance Europe’s visibility and role in

developing the industry. The PR campaign will promote research being

carried out into IT, and will help to explain new policies such as laws

on open competition.



The commission is looking for one or more agencies The initial contract

will be for 12 months and could be prolonged for a maximum of a further

three years. Successful agencies will need to undertake research,

communications audits and counselling, manage events, handle media

relations and internal communications, and produce and distribute

publications.



Laws ensuring open competition in telecommunications markets throughout

Europe were introduced in January 1998 and the commission is now

shifting its focus from elaborating the laws to facilitating their

implementation.



Companies must denationalise their telecommunications industries and

members of the European Union must open their national markets to

companies from elsewhere in Europe.



Legislation will be introduced by the year 2000 to ensure that

information services developed throughout Europe are compatible and that

the codes used by businesses to transmit confidential information

electronically are properly regulated.



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