BBC Worldwide, the commercial arm of the BBC, has promoted Janie
Ironside Wood to its newly-created director of communications post, from
her former role as head of press and PR.
Reporting to Rupert Gavin, the newly-appointed chief executive of BBC
Worldwide, Ironside Wood has a widened remit which includes corporate
and internal communications for the first time.
Corporate and internal communications were previously handled by Ian
Hunter, who was chief assistant to former deputy director general Bob
Phillis. Under a restructuring of BBC Worldwide which began in December
1996, Hunter’s role was amalgamated into the director of communications
post. Hunter is now project leader for strategy and channel development
at BBC Broadcast.
Ironside Wood will continue to manage press and PR strategies in the UK
and internationally with her deputies, Jennie Allen and Mary
She will oversee a total team of 30 people across all BBC Worldwide’s
businesses, including publishing, TV sales and distribution and new
’BBC Worldwide is going to grow dramatically,’ said Ironside Wood. ’What
we have to do is make sure it develops in line with core BBC values. It
will never replace the licence fee, but will continue to supplement it,’
Ironside Wood joined the BBC in January 1997 from ITN where she was
chief press officer. She has also been head of press for GMTV’s
pre-launch period and manager of TV-am’s press office.