Beeby aims to stem the tide of media criticism for Water UK

Water UK, the trade association formed earlier this month to represent the British water industry, has appointed Adrian Beeby as its first director of communication.

Water UK, the trade association formed earlier this month to

represent the British water industry, has appointed Adrian Beeby as its

first director of communication.



Beeby heads a nine-strong team and is responsible for media relations,

public affairs and publications. Water UK was formed as a single voice

for the water industry. Previously the industry was represented by the

Water Services Association, which represented the nine privatised water

companies, and the Water Companies Association which spoke for smaller

local suppliers such as Bournemouth and West Hampshire Water.



Water UK represents the interests of these companies plus those of the

state-owned Scottish and Northern Ireland water services which

previously weren’t represented by a trade body. Beeby was formerly head

of media relations for the Water Companies Association and reports to

Water UK chief executive Pamela Taylor. The communications director post

at the Water Services Association has been vacant since last year.



Beeby said: ’Water UK is an innovation in how the industry speaks for

itself. It was time to do new things because the industry has taken a

battering.’



Since the privatisation of water companies in England and Wales the

reputation of the water industry has been undermined by media focus on

issues such as water shortages and profits increases. Beeby’s team will

attempt to offset this by drawing attention to wider themes.



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