Water UK, the trade association formed earlier this month to
represent the British water industry, has appointed Adrian Beeby as its
first director of communication.
Beeby heads a nine-strong team and is responsible for media relations,
public affairs and publications. Water UK was formed as a single voice
for the water industry. Previously the industry was represented by the
Water Services Association, which represented the nine privatised water
companies, and the Water Companies Association which spoke for smaller
local suppliers such as Bournemouth and West Hampshire Water.
Water UK represents the interests of these companies plus those of the
state-owned Scottish and Northern Ireland water services which
previously weren’t represented by a trade body. Beeby was formerly head
of media relations for the Water Companies Association and reports to
Water UK chief executive Pamela Taylor. The communications director post
at the Water Services Association has been vacant since last year.
Beeby said: ’Water UK is an innovation in how the industry speaks for
itself. It was time to do new things because the industry has taken a
Since the privatisation of water companies in England and Wales the
reputation of the water industry has been undermined by media focus on
issues such as water shortages and profits increases. Beeby’s team will
attempt to offset this by drawing attention to wider themes.