Bastion and FFI Beatwax share Resident Evil 2

PR agencies FFI Beatwax and Bastion have won a five-way pitch to jointly promote the new Virgin Interactive computer game, Resident Evil 2.

PR agencies FFI Beatwax and Bastion have won a five-way pitch to

jointly promote the new Virgin Interactive computer game, Resident Evil

2.



FFI Beatwax, whose fees for the five-month contract are pounds 25,000,

will organise events surrounding the Resident Evil 2 launch later this

month.



Proposed stunts include serving human-shaped kebabs outside record shops

nationwide the night before it is released. FFI’s clients also include

music festival V98 and Evian mineral water.



Bastion, which is employed on a retainer by Virgin Interactive, will

handle media relations, targeting the consumer press in particular.



The agency also handles product PR for selected Virgin game titles which

include Blade Runner, Red Alert and Doom 2000.



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