UK-based development charity Voluntary Service Overseas (VSO) has
appointed Matthew Bell to the new post of communications director.
Bell, currently appeals manager at fellow charity Community Service
Volunteers, joins following a restructure of VSO’s communication
function. He reports to director David Green and becomes a member of
senior management, overseeing 40 people.
His remit includes: changing public perceptions of the developing world;
press and publicity; publications; recruitment information, working with
employers to make it possible for employees to volunteer; and liaising
with local groups in the UK to ensure the transition of volunteers
returning from overseas.
Green said: ’Matthew Bell’s role will be to take VSO’s historically low
profile and turn it around. We need more people in the UK to be aware of
what we do now, not what we did 40 years ago.’
Earlier this year, VSO split its communications and new services
department into two separate divisions. The new services division, now
headed up by director Brian Rockcliffe, handles research and development
of new volunteering initiatives.
Bell worked at Community Service Volunteers for 18 months, during which
time he managed national fundraising campaigns and generated media
coverage of volunteering schemes.