Top French financial and corporate agency Euro RSCG Omnium et
Associes has established a London-led European network of financial PR
agencies called Omnium Financial which will specialise in investor
Omnium Financial’s London-based hub is headed by directors Pascal Huser,
former associate director at Burson-Marsteller, and Alan Bulmer, who
previously ran his own investor relations agency Investor Focus. The
French side of Omnium Financial will be led at Euro RSCG Omnium et
Associes by its director of investor relations Fabienne
Omnium Financial will not compete for UK-only business against UK City
agencies but will attempt to offer pan-European or specialised market
investor relations for mainland Europe, UK and US companies.
Bothy-Chesneau anticipates that the network will serve many of its
French clients in other markets.
Bulmer said: ’Investor relations is changing. We will provide
multilingual, cross-border skills across Europe.’
Omnium Financial has taken equity stakes in four European agencies to
fit into the network, all of which will adopt the Omnium Financial
branding when working on the network’s clients.
These are Madrid agency Estudio de Comunicacion, Eurocom in Zurich,
Agenpress in Milan and ABC Frankfurt in Germany. Amsterdam agency Van
Rossun and Partners will also act as an affiliate.
Both Huser and Bulmer have backgrounds in stockbroking and fund
Huser has worked in the equity markets in Paris, and Bulmer has a strong
knowledge of US markets.