STOP PRESS: Paragon hauls in Hooper’s Reef

Bass Brewers has appointed Paragon Communications to launch and provide on-going PR support for a new alcoholic fruit drink, Hooper’s Reef. The PR budget for the first year is pounds 100,000, 40 per cent of which will be spent on fees. Paragon already handles seven Bass brands, including Carling, Hooper’s Hooch and Caffrey’s.

Bass Brewers has appointed Paragon Communications to launch and

provide on-going PR support for a new alcoholic fruit drink, Hooper’s

Reef. The PR budget for the first year is pounds 100,000, 40 per cent of

which will be spent on fees. Paragon already handles seven Bass brands,

including Carling, Hooper’s Hooch and Caffrey’s.



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