This year’s PR Week Top 150 league table reveals that overall fee
income in 1997 grew by a steady five per cent to pounds 366 million.
While it is the most modest increase seen in several years, it is more
or less in line with those recorded in 1995 and 1994, indicating that
1996’s increase of 21 per cent was something of an anomaly.
Shandwick UK still dominates the league tables with a five per cent
growth in fee income to pounds 25 million, followed by Bell Pottinger
Communications which retains its second position on pounds 24
Thanks to a raft of acquisitions Weber PR Worldwide entered the top ten
to claim seventh place, a major improvement on last year’s ranking of
57. Overall, the best growth in fee income occurred outside the top ten,
with the exception of Incepta Group - owner of Citigate - which grew by
41 per cent.
Among the top 100 the two agencies with the highest growth rates were
Kable and Banner PR which recorded growth of 110 per cent and 59 per
Leader p9 and supplement.