Top 150 reveals steady growth

This year’s PR Week Top 150 league table reveals that overall fee income in 1997 grew by a steady five per cent to pounds 366 million. While it is the most modest increase seen in several years, it is more or less in line with those recorded in 1995 and 1994, indicating that 1996’s increase of 21 per cent was something of an anomaly.

This year’s PR Week Top 150 league table reveals that overall fee

income in 1997 grew by a steady five per cent to pounds 366 million.

While it is the most modest increase seen in several years, it is more

or less in line with those recorded in 1995 and 1994, indicating that

1996’s increase of 21 per cent was something of an anomaly.



Shandwick UK still dominates the league tables with a five per cent

growth in fee income to pounds 25 million, followed by Bell Pottinger

Communications which retains its second position on pounds 24

million.



Thanks to a raft of acquisitions Weber PR Worldwide entered the top ten

to claim seventh place, a major improvement on last year’s ranking of

57. Overall, the best growth in fee income occurred outside the top ten,

with the exception of Incepta Group - owner of Citigate - which grew by

41 per cent.



Among the top 100 the two agencies with the highest growth rates were

Kable and Banner PR which recorded growth of 110 per cent and 59 per

cent respectively.



Leader p9 and supplement.



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