The British Tourist Authority and the English Tourist Board, the
government agencies which promote British tourism abroad and at home
respectively, are reviewing their joint public affairs account.
Five-year incumbent agency GJW is believed to have repitched for the
account, alongside nine other agencies.
The account, initially for one year, encompasses parliamentary
monitoring and strategic counsel. A decision is expected to be made in
the next few days.
Bernard Donoghue, head of government and parliamentary affairs for both
tourist bodies, said: ’We are looking for the ability to think laterally
and to provide clear thinking about issues that are going to come up.
It’s a very important brief.’
Issues currently facing the tourism bodies include ensuring that the
proposed Regional Development Authorities and the new London government
co-operate closely with regional tourist boards; pressuring the Treasury
to lower VAT in the tourist industry; and preventing the value of
sterling from hampering tourism.
The board and the authority do not employ any other public affairs
agencies on retainers, but use some for occasional project work. The
Communication Group is currently providing advice on a campaign to
reduce VAT on hotel accommodation which was launched last week.