UK tourist bodies review public affairs accounts

The British Tourist Authority and the English Tourist Board, the government agencies which promote British tourism abroad and at home respectively, are reviewing their joint public affairs account.

The British Tourist Authority and the English Tourist Board, the

government agencies which promote British tourism abroad and at home

respectively, are reviewing their joint public affairs account.



Five-year incumbent agency GJW is believed to have repitched for the

account, alongside nine other agencies.



The account, initially for one year, encompasses parliamentary

monitoring and strategic counsel. A decision is expected to be made in

the next few days.



Bernard Donoghue, head of government and parliamentary affairs for both

tourist bodies, said: ’We are looking for the ability to think laterally

and to provide clear thinking about issues that are going to come up.

It’s a very important brief.’



Issues currently facing the tourism bodies include ensuring that the

proposed Regional Development Authorities and the new London government

co-operate closely with regional tourist boards; pressuring the Treasury

to lower VAT in the tourist industry; and preventing the value of

sterling from hampering tourism.



The board and the authority do not employ any other public affairs

agencies on retainers, but use some for occasional project work. The

Communication Group is currently providing advice on a campaign to

reduce VAT on hotel accommodation which was launched last week.



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