Charles Barker BSMG has resigned its account with Saatchi and
Saatchi, after winning a European PR brief from its sister company,
advertising agency Bozell Worldwide.
Charles Barker and financial agency College Hill were appointed by
Saatchi and Saatchi in 1995 to handle crisis PR when the Saatchi
brothers, Maurice and Charles, left.
Since then Charles Barker has handled projects like the launch of the ad
agency’s web site last autumn. College Hill continues to handle
financial PR and corporate projects. College Hill also handles PR for
Cordiant Communications Group, which demerged from Saatchi and Saatchi
Charles Barker was bought by the Bozell Sawyer Miller Group last
Bozell Worldwide previously used Eulogy, which pitched against Charles
Barker and Propeller Marketing Communications.
Bozell Worldwide, which has been expanding in Europe, has 29 offices in
the region and is part of True North - the US advertising group rumoured
to be in acquisition talks with Shandwick holding company International
Charles Barker account director Ross Williams will head the account,
which is understood to carry fees of around pounds 100,000. Bozell
Worldwide is the 11th largest US ad agency and its UK shop, Delaney
Fletcher Bozell, for whom Charles Barker will also work, is the 22nd
largest in the UK.
’We’re sorry to have to lose Saatchi but Bozell is a better long-term
business prospect for us, being family,’ said the agency’s chief
executive Tim Sutton.
Saatchi and Saatchi is deciding whether to appoint a replacement for