The company specialises in the financial planning for the needs of older people, with an emphasis on planning for long-term care.
Mi-comms PR will implement a year-long trade and consumer campaign to increase awareness of the importance of planning and position Care Matters as the leading authority in the financial services sector.
The appointment coincides with increased media scrutiny about the social care policies of each of the political parties last week.
The agency has also been appointed by neuro linguistic programming consultancy Edge NLP to handle its PR following a competitive pitch. The agency will aim to raise awareness of the brand and specialist NLP courses. The one-year consumer and trade PR programme will be media relations-led.
Both accounts will be led by senior consultant Lara Finch.