Diary: Former H&K director aims for literary success on the heels of PR failures

They are the urban myths of PR - the times when smart stunts fail ignominiously.

They are the urban myths of PR - the times when smart stunts fail

ignominiously.



Take for instance: the grand building opening when, as dignitaries await

the ceremonial ribbon cutting, a frog hops up the steps to be the first

to enter the building; the drive around the London Stock Exchange, for

the new head of the New York exchange, blighted by the limo driver not

being able to find the City, and that wacky photo-shoot of a

new-liveried jumbo jet with a jaunty - and expensive - tie around its

’neck’ which not one photographer attended.



Lest we forget such great landmarks, former Hill and Knowlton director

John Hinton is collecting tales of public relations clangers for a new

book, provisionally-titled PR Misfires of the 20th Century.



Hinton, now an independent PR consultant, says: ’I’m not anxious to poke

fun at PR, but to have a bit of fun. The book, which I’m envisaging

publishing on the eve of the Millennium, would have a knockabout quality

to it.’



Any potential contributors to what should, no doubt, be a very slim

volume can call Hinton on 0171 371 8155.



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