They are the urban myths of PR - the times when smart stunts fail
Take for instance: the grand building opening when, as dignitaries await
the ceremonial ribbon cutting, a frog hops up the steps to be the first
to enter the building; the drive around the London Stock Exchange, for
the new head of the New York exchange, blighted by the limo driver not
being able to find the City, and that wacky photo-shoot of a
new-liveried jumbo jet with a jaunty - and expensive - tie around its
’neck’ which not one photographer attended.
Lest we forget such great landmarks, former Hill and Knowlton director
John Hinton is collecting tales of public relations clangers for a new
book, provisionally-titled PR Misfires of the 20th Century.
Hinton, now an independent PR consultant, says: ’I’m not anxious to poke
fun at PR, but to have a bit of fun. The book, which I’m envisaging
publishing on the eve of the Millennium, would have a knockabout quality
Any potential contributors to what should, no doubt, be a very slim
volume can call Hinton on 0171 371 8155.