The football event brings together more than 1,000 delegates including owners, chief executives and other senior management from football clubs across Europe. They will gather in Manchester next month when the annual conference debates the biggest issues facing the sport.
All 20 Premier League clubs have confirmed their attendance, as have heavyweights from across Europe including Real Madrid, AC Milan, Inter Milan, Bayern Munich, Olympique Lyonnais and Schalke 04.
Bell Pottinger North's director John Butters will lead the campaign.
He said: ‘Football is a £13bn a year industry in Europe and this is the premier conference and networking forum for senior figures from the sport to address "off the pitch" issues.'
He added: ‘Our role will be to help the organisers manage the media interest and to help delegations, including those from the Qatar 2022 Bid Committee and Russia 2018/2022 FIFA World Cup Bid Committee, to connect with the press.'