PR EUROPE: STOCKHOLM - New medical division for H&K

Hill and Knowlton has set up a medical division in response to recent changes in Sweden’s healthcare system. The agency has brought in Birgitta Klingberg - former international marketing manager for pharmaceutical company Astra - to develop clients in that area. The provision of prescription medicines in Sweden is now the responsibility of local purchasing authorities and plans are underway to allow supermarkets to sell certain products.

Hill and Knowlton has set up a medical division in response to

recent changes in Sweden’s healthcare system. The agency has brought in

Birgitta Klingberg - former international marketing manager for

pharmaceutical company Astra - to develop clients in that area. The

provision of prescription medicines in Sweden is now the responsibility

of local purchasing authorities and plans are underway to allow

supermarkets to sell certain products.



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