Tetra aims to raise its global profile

Tetra, the enterprise software provider, has hired Edelman London to manage an international profile raising drive.

Tetra, the enterprise software provider, has hired Edelman London

to manage an international profile raising drive.



Formed in 1979, Tetra supplies business management and accounting

software for financial, distribution, manufacturing and service

industries. Headquartered in Maidenhead, Berkshire, the company runs ten

offices worldwide and operates in 40 countries.



Edelman pitched against three other agencies for the business and has

been recruited to work in four key markets: the US, UK, France and

Germany.



Andrew Yuille, Tetra’s marketing director, explained that the agency

would target senior managers in multi-national and multi-site

organisations and emphasise Tetra’s ability to provide single software

solutions.



’Our markets are growing fast and it’s important to meet our

communications requirement as a background to the the work we are

doing,’ said Yuille.



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