Tetra, the enterprise software provider, has hired Edelman London
to manage an international profile raising drive.
Formed in 1979, Tetra supplies business management and accounting
software for financial, distribution, manufacturing and service
industries. Headquartered in Maidenhead, Berkshire, the company runs ten
offices worldwide and operates in 40 countries.
Edelman pitched against three other agencies for the business and has
been recruited to work in four key markets: the US, UK, France and
Andrew Yuille, Tetra’s marketing director, explained that the agency
would target senior managers in multi-national and multi-site
organisations and emphasise Tetra’s ability to provide single software
’Our markets are growing fast and it’s important to meet our
communications requirement as a background to the the work we are
doing,’ said Yuille.