As the holiday booking season gathers pace, Tunisia’s national
tourist office has turned to travel PR specialist Results Public
Relations to help boost its visitor appeal.
Tunisia suffered a sharp drop in tourism last year, with a 15 per cent
fall from the UK market. A total of 210,000 British tourists holidayed
in the country and the tourist office is hoping to increase numbers by
50,000 in 1997.
A major advertising and direct marketing campaign is already underway
and Results PR has been briefed to drum up interest in the consumer and
travel trade press. The agency was hired following an extensive trawl of
consultancies, which included previous incumbent Rosamunde Bern
John Craske, head of Results PR, explained that the public relations
campaign would highlight Tunisia’s proximity to Europe and its range of
amenities as well as emphasise the diversity of its attractions.