Results PR will handle Tunisia’s tourism itinerary

As the holiday booking season gathers pace, Tunisia’s national tourist office has turned to travel PR specialist Results Public Relations to help boost its visitor appeal.

As the holiday booking season gathers pace, Tunisia’s national

tourist office has turned to travel PR specialist Results Public

Relations to help boost its visitor appeal.



Tunisia suffered a sharp drop in tourism last year, with a 15 per cent

fall from the UK market. A total of 210,000 British tourists holidayed

in the country and the tourist office is hoping to increase numbers by

50,000 in 1997.



A major advertising and direct marketing campaign is already underway

and Results PR has been briefed to drum up interest in the consumer and

travel trade press. The agency was hired following an extensive trawl of

consultancies, which included previous incumbent Rosamunde Bern

Associates.



John Craske, head of Results PR, explained that the public relations

campaign would highlight Tunisia’s proximity to Europe and its range of

amenities as well as emphasise the diversity of its attractions.



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