OA&R waves the flag on EC’s green policies

The European Commission is investing 2.9 million ecu (pounds 2.1 million) in an 18-month campaign to reinforce the need for effective environmental policies across the former Soviet Union and Mongolia.

The European Commission is investing 2.9 million ecu (pounds 2.1

million) in an 18-month campaign to reinforce the need for effective

environmental policies across the former Soviet Union and Mongolia.



The commission’s external relations wing, Directorate-General I, has

hired Ogilvy Adams and Rinehart to target local journalists,

parliamentary representatives and non-government organisations in an

attempt to move environmental issues further up the political

agenda.



The programme is being funded by the European Union’s Tacis programme

which aims to assist the former soviet republics and Mongolia in their

transition to democracy and a market economy.



Hired following a restricted tender, OA&R has formed a consortium of

environmental and media specialists to assist with the assignment and

will establish a string of regional offices in Russia, Ukraine, Georgia

and Kazakhstan staffed by three to five consultants each.



Work will be led from OA&R’s Brussels office, which is shortly to lose

its managing director Matthew Anderson as part of the company’s switch

to a practice management structure.



Anderson, who has been Brussels MD since 1994, is to take up a new role

in March as president of Ogilvy and Mather Public Relations in the Asia

Pacific region. Based in Hong Kong, he will take charge of the WPP-owned

firm’s 13 regional offices stretching from India to China.



OA&R’s 12-strong Brussels branch is already split along three practice

lines: international PR, government affairs and local Belgian

business.



Each team will eventually report to a European practice leader.



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