The European Commission is investing 2.9 million ecu (pounds 2.1
million) in an 18-month campaign to reinforce the need for effective
environmental policies across the former Soviet Union and Mongolia.
The commission’s external relations wing, Directorate-General I, has
hired Ogilvy Adams and Rinehart to target local journalists,
parliamentary representatives and non-government organisations in an
attempt to move environmental issues further up the political
The programme is being funded by the European Union’s Tacis programme
which aims to assist the former soviet republics and Mongolia in their
transition to democracy and a market economy.
Hired following a restricted tender, OA&R has formed a consortium of
environmental and media specialists to assist with the assignment and
will establish a string of regional offices in Russia, Ukraine, Georgia
and Kazakhstan staffed by three to five consultants each.
Work will be led from OA&R’s Brussels office, which is shortly to lose
its managing director Matthew Anderson as part of the company’s switch
to a practice management structure.
Anderson, who has been Brussels MD since 1994, is to take up a new role
in March as president of Ogilvy and Mather Public Relations in the Asia
Pacific region. Based in Hong Kong, he will take charge of the WPP-owned
firm’s 13 regional offices stretching from India to China.
OA&R’s 12-strong Brussels branch is already split along three practice
lines: international PR, government affairs and local Belgian
Each team will eventually report to a European practice leader.