Retail group Kingfisher has dropped one of its two financial PR
agencies - Finsbury - in favour of its long-standing retained agency
Kingfisher’s director of communications John Eyre said that the
relationship with Finsbury ended last week. The account is thought to
have been worth around pounds 50,000 in fees to Finsbury.
’We’ve had Finsbury working for us for about a year,’ Eyre told PR
’We took them on as an experiment to see if having two consultancies
would bring added value - to see if they could work together. It’s not
Eyre explained that the main problem was that journalists were confused
about which agency they should be talking to. Given the length of the
relationship between Kingfisher and FD, journalists tended to go there
rather than to Finsbury.
’Finsbury did a very good job for us - but we did find it caused
confusion,’ said Eyre.
However, while Finsbury’s role on the day-to-day business of media
relations has ended it remains unclear whether the relationship has been