Travel specialist CiB has won a slice of a pounds 300,000 PR and
advertising budget for French holiday home operator Gites de France in a
bid to lure British tourists back to France.
The number of UK bookings with Gites de France dropped from 100,000 in
1993 to less than half that in 1996 forcing the company to close its
London office. It was rescued by Brittany Ferries last year.
CiB’s sister advertising agency will work alongside the PR outfit on a
campaign to re-establish France as a value for money holiday
CiB has also been appointed by the Macau Government Tourist Board to
promote the colony as a tourist destination following a three-way pitch
with rival agencies held in the Far East in December.
The MGTB put the business - worth pounds 50,000 in fees from a budget of
pounds 125,000 - out to tender after closing its London office last