Klein quits B-M advertising arm

Jeff Klein, UK chief executive of Marsteller Advertising, has resigned just 14 months after it was launched by PR parent Burson-Marsteller.

Jeff Klein, UK chief executive of Marsteller Advertising, has

resigned just 14 months after it was launched by PR parent

Burson-Marsteller.



Klein, who leaves early next month, said he has accepted a marketing job

with one of B-M’s top clients. The former head of Grey’s corporate and

business-to-business arm Grey Business Worldwide said his departure was

due partly to a lack of support.



’I have no doubt that the decision to set up an advertising agency in

the B-M group was absolutely the right choice,’ he added. ’But it

requires time and resources. I ran out of time and they didn’t supply

the resources.’



The division, which is run from B-M’s London office, has a staff of 15

executing corporate and issues advertising briefs. The majority of its

clients are shared with B-M’s mainstream PR business.



Klein denied that B-M’s decision to place Marsteller Advertising under

the Creative Service practice had anything to do with his decision to

leave. He will be replaced by Terry Hill, ex-MD of Marsteller

Advertising in New York.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in