It's true that the market for PR is becoming increasingly global - in the b2b sector as well as corporate and financial - and that clients are looking for cost savings in the way their services are delivered.
As an international agency we're active in 23 countries, working from one office in the UK. While the client cost benefit of working with a one-office agency is obvious, it's the level of service we can achieve through our streamlined approach that retains business. While the network model undoubtedly works, it's not the only way forward.
- Olivia Kehoe, MD, Barrett Dixon Bell.
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