I wonder if they have read it? The code expressly forbids lying in the pursuit of a member's professional work. Deliberate lying is prima facie grounds for dismissal from the Institute.
The code also recognises that PR practitioners exist to present their clients' and employers' cases or causes to best advantage. The overused word 'transparency' is not seen as a virtue in and of itself.
By joining the CIPR, practitioners commit themselves to upholding its Code of Professional Conduct, which - among other things - says they may not deviate from the truth. There is no wiggle-room: the CIPR does not permit lying.
- Adrian Wheeler, chairman, CIPR Professional Practices Committee.