Jude Bridge has joined the charity as director of marketing, campaigns and communications. She is expected to stay in the role for at least nine months.
Her appointment signals a step change in marketing and communications at the charity. She will lead a review of its agency arrangements, with an imminent pitch to be handled by Oystercatchers.
Although the charity currently does not retain any PR agencies, head of PR Rosie Shannon said this could change.
'The brief is still in progress. We would probably want a PR agency more at the ideas level rather than delivery,' she said.
Meanwhile, the charity's former comms chief, Adrian Lovett, has moved to a global role within Save the Children, chairing its Every One campaign, and its Education's 1 GOAL campaign committee.