Hill and Knowlton has lost the estimated pounds 500,000-fee European PR
contract for the global networking company 3Com to The Weber Group
Weber pitched two weeks ago against H&K, 3Com’s European corporate PR
agency of three years and Arrow PR (PR Week, 9 August).
The European subsidiary of the US-based Weber Group, which won a
contract to handle 3Com’s US product PR in March, is still finalising
details of the campaign.
However, like H&K, the agency will work with 3Com’s European marketing
team in Watford, handling its media relations and industry initiatives.
H&K will continue to manage 3Com’s UK corporate and business PR.
Founded in 1979, 3Com now offers a range of global data networking
solutions networks to 32 million people, via 71 offices in 30 countries.
‘As the fastest growing sector of the IT industry and the leading
networking supplier in Europe, 3Com felt the need for a comprehensive
review of its communications strategy,’ said 3Com European PR manager
Weber Group Europe MD Greg Levendusky said the agency was still
discussing tactics, including a ‘community initative’, but its overall
task is to ‘extend 3Com’s leadership position’ in Europe.
Tony Burgess-Webb executive vice-president of H&K International said
3Com had ‘gone for a technically oriented, rather than the corporate
According to PR Week’s Top 150 tables, hi-tech specialist Weber was the
fastest growing agency last year, recording a hike in fee income of 112