NEWS: Ionica creates new PR position

Fledgling BT rival Ionica is searching for a top-level head of external affairs.

Fledgling BT rival Ionica is searching for a top-level head of external


The Cambridge-based telecoms company is offering a salary of around

pounds 125,000 for the newly-created post, which will cover financial

and corporate public relations, internal communications, public

information and media relations.

The new recruit, whom Ionica wants to start in the post as soon as

possible, will report directly to chief executive Nigel Playford.

The external affairs search, for which Ionica is using head-hunters,

comes six months after publicity manager Mish Desmidt left the company.

Desmidt replaced the company’s most recent head of PR, Sean Gough, who

left Ionica 18 months ago amid company explanations that his role no

longer existed.

Ionica, which used Hill and Knowlton’s sister company Drum Venture

Communications for its launch PR, aims to have five per cent of the

crowded UK telecoms market within five years. It rolled out the first,

delayed stage of its telephone service, in eastern England, in May.

The service, which relies on wireless - rather than a conventional cable

network - was initially intended to launch two months earlier

The company, which is aiming for a stock exchange flotation but has not

yet confirmed when, is owned by a consortium including Yorkshire

Electricity, Northern Electric and Scottish Widows.

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