Satellite and cable TV channel European Business News is shaking up its
PR with its first UK agency, a new public relations manager and the
promise of a European agency appointment.
The financial and business channel has just signed up Propeller
Marketing Communications after a two-way pitch. The business, which will
initially be for six months, is thought to be worth around pounds 50,000
Propeller has been the retained corporate PR agency for one of EBN’s two
owners - cable and satellite company Flextech - since last August (the
channel’s other stakeholder is US business publishing group Dow Jones
Frances Whitehead, EBN marketing director, said the agency’s projects
would include promoting the channel’s new season of programmes to trade
and consumer audiences.
Whitehead said the channel intended to inject more resources into PR and
revealed that it was likely to recruit a German PR agency in the next
The agency activity coincides with the recruitment of Shirley Henry as
EBN’s new PR manager.
Henry, who joins EBN next month, has spent the last two years as
communications manager with Italian-based Whirlpool Europe.
She will replace Shayna Main, who is becoming a freelance after just
over a year with EBN.