The long lunch - as much a part of PR’s popular image as pearls and gin
and tonic - is a myth, according to a new survey of lunching habits
released this week.
The report, commissioned by Boots, found public relations and marketing
executives take less time for lunch than accountants, lawyers, local
government, bankers, manufacturing and retail employees.
Of the 1,505 workers questioned, 28 per cent said they took 30 minutes
or less, but this rose to 42 per cent among the PR industry.
Seventy nine per cent of people in PR eat lunch at their desks and 42
per cent skip the midday meal altogether.
Just three per cent of respondents working in the PR industry took over
an hour for lunch.
The survey’s findings received a mixed reaction from the industry.
Jackie Cooper Public Relations managing director Robert Phillips claimed
he takes an average four minutes to eat his sandwiches, although he said
that he does encourage his staff to take a break during the day.
‘I don’t believe it,’ was the reaction of Luther Pendragon director
Charles Stewart-Smith to the findings.
‘We’re into serious lunching,’ added the former ITN journalist. ‘Two to
three hours is common. I’m a big fan.’