Reading recently in the Sunday Times Style magazine that motor
racing groupies are entering PR as a short cut to the Formula 1 paddock,
I got the inside track from Vincent Franceschini, associate director
with Silverstone’s PR agency Avenue Communications.
The droll Frenchman, whose shop also works for the Tyrrell Racing
Organisation and the Ford World Rally Championship team, is adamant in
’I have never slept with any drivers, I swear,’ he insists,
However, he does reveal that - for a few short weeks each year - motor
sports PRs, themselves, become highly sought after.
’I can’t tell you how many millions of friends I suddenly acquire before
the British Grand Prix. Then suddenly, the day after, I don’t have any,’
he tells me wearily.
’I could be the biggest playboy in town, just because I have
You would not believe what people will do.’ Eat your hearts out hi-tech