Diary: Pretenders to the podium pick PR as their path

Reading recently in the Sunday Times Style magazine that motor racing groupies are entering PR as a short cut to the Formula 1 paddock, I got the inside track from Vincent Franceschini, associate director with Silverstone’s PR agency Avenue Communications.

Reading recently in the Sunday Times Style magazine that motor

racing groupies are entering PR as a short cut to the Formula 1 paddock,

I got the inside track from Vincent Franceschini, associate director

with Silverstone’s PR agency Avenue Communications.



The droll Frenchman, whose shop also works for the Tyrrell Racing

Organisation and the Ford World Rally Championship team, is adamant in

his denials.



’I have never slept with any drivers, I swear,’ he insists,

unprompted.



However, he does reveal that - for a few short weeks each year - motor

sports PRs, themselves, become highly sought after.



’I can’t tell you how many millions of friends I suddenly acquire before

the British Grand Prix. Then suddenly, the day after, I don’t have any,’

he tells me wearily.



’I could be the biggest playboy in town, just because I have

tickets.



You would not believe what people will do.’ Eat your hearts out hi-tech

PRs.



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