Diary: Effects of this animal magnetism look set to be short-lived

This week 50 startled journalists opened their mail to find invoices from Bark and Growl, pet funeral directors of Barking. The invoices are not indicative of a pet holocaust but the latest stage in the Wright Partnership’s PR campaign to bring Cyber pets to Britain.

This week 50 startled journalists opened their mail to find

invoices from Bark and Growl, pet funeral directors of Barking. The

invoices are not indicative of a pet holocaust but the latest stage in

the Wright Partnership’s PR campaign to bring Cyber pets to Britain.



The Chiswick agency launched the Tamagotchi virtual pet, in a mass

birthing at a Soho Japanese restaurant, earlier this month. It was some

launch: seven film crews attended, the Japanese pocket pet was instantly

hailed, by tabloid and broadsheet press, as the biggest toy craze since

the Rubik Cube and, on their first day on sale, hundreds of people

queued at dawn in the rain to leash a Tamagotchi.



And the funeral invoices?Capitalising on the toy’s maximum life span of

around 30 days - depending on quality of care - Wright is advising hacks

who didn’t show at the launch that their pets have pined away.



Wright account manager Larry Franks tells me: ’It’s all in good taste:

I’m sure no-one will be offended.’



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