This week 50 startled journalists opened their mail to find
invoices from Bark and Growl, pet funeral directors of Barking. The
invoices are not indicative of a pet holocaust but the latest stage in
the Wright Partnership’s PR campaign to bring Cyber pets to Britain.
The Chiswick agency launched the Tamagotchi virtual pet, in a mass
birthing at a Soho Japanese restaurant, earlier this month. It was some
launch: seven film crews attended, the Japanese pocket pet was instantly
hailed, by tabloid and broadsheet press, as the biggest toy craze since
the Rubik Cube and, on their first day on sale, hundreds of people
queued at dawn in the rain to leash a Tamagotchi.
And the funeral invoices?Capitalising on the toy’s maximum life span of
around 30 days - depending on quality of care - Wright is advising hacks
who didn’t show at the launch that their pets have pined away.
Wright account manager Larry Franks tells me: ’It’s all in good taste:
I’m sure no-one will be offended.’