What The Papers Say: Press sees Guinness merger as simply Grand

While most of the country was watching the election, things were quietly brewing at Guinness and Grand Met. The mega-merger of the renamed GMG Brands was sealed last week in solicitors’ offices next door to ITN and Reuters without journalists getting a whiff of the new cocktail.

While most of the country was watching the election, things were

quietly brewing at Guinness and Grand Met. The mega-merger of the

renamed GMG Brands was sealed last week in solicitors’ offices next door

to ITN and Reuters without journalists getting a whiff of the new

cocktail.



Unlike last year’s P&O Stena merger, which hit the papers with headlines

screaming of 1,000 job losses, the fact that there would be 2,000 extra

bodies in the marketplace was buried under near-universal approbation of

the deal. John Wakeley, sector analyst at Lehman Brothers, was a lone

(although widely-quoted) voice crying in the wilderness against the

merger, while the Independent saw potential damage to both the cause of

competition and the British economy.



Some commentators saw it as a sign of things to come under New Labour,

with partnerships rather than hostile takeovers the order of the

day.



Allied Domecq and Seagram and French company LVMH were all prompted to

react to the potential impact.



Evaluation and analysis by CARMA International.



Cuttings supplied by The Broadcast Monitoring Company. ’What The Papers

Say’ can also be found at: http//www.carma.com/carma.



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