Shandwick calls in Assorel as Atm stalls tenders

Shandwick Italy is calling on the country’s PR association Assorel to intervene in a growing dispute with Atm, Milan’s municipally-owned transport services company.

Shandwick Italy is calling on the country’s PR association Assorel

to intervene in a growing dispute with Atm, Milan’s municipally-owned

transport services company.



The dispute centres on a pounds 2 million communications programme

unveiled by Atm late last year. Following an initial call for tender,

nine agency consortia, including Shandwick and Ketchum PR, were

shortlisted to handle a wide ranging brief covering media relations,

advertising, staff training and internal communications.



Pitching took place in December, with a decision expected in

February.



Three months later Atm has still not made an appointment or given the

agencies any explanation for the delay.



While acknowledging the election of Milan’s new mayor as a factor in the

delay, Shandwick chairman Furio Garbagnati told PR Week that five months

was an unacceptably long wait and if no reply was received within two

weeks he would call on Assorel to take up the matter.



However, some public relations practitioners have raised doubts about

Assorel’s capacity to sort out the dispute because it has no mandate to

speak on behalf of the management consultancies and advertising firms,

which also pitched for the business.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in