Greenpeace International has hired the first media director for its
Gerry Doyle has been appointed from the British Diabetic Association,
where she is director of PR.
Doyle joins Greenpeace’s London office on 1 July after a major
restructuring of its communications network. The central PR unit
relocated to Amsterdam last year, leaving a team of just three in
Doyle replaces media manager Adam Woolf who left earlier this year. The
job has been upgraded to give the media team greater representation at
senior management level in the organisation. She has said that she will
start recruiting once she arrives, with at least one press officer set
to be added to the team.
Commenting on her brief, Doyle said: ’The environment did not feature in
the election, which was very disappointing, so I have to make sure it
gets on the agenda.’
She joins Greenpeace in the middle of a campaign against the Government
and BP, which is aimed at preventing oil extraction in Britain’s first
Atlantic oilfield, Foinaven.
The campaign began last year but Greenpeace has now contacted Prime
Minister Tony Blair over the issue. As part of its stance on reducing
the ’greenhouse effect’ Greenpeace campaigns against new fossil fuel
production, as a way to cut down on CO2 emissions.
Doyle has been at the British Diabetic Association for two years. Before
that, she was at the Children’s Society for five years, where she was PR
manager. She has also worked for Barnardo’s.