Ad agency CDP bolts on added PR capability

CDP has become the latest advertising agency to jump on the PR bandwagon with the appointment of Amelia Lyon, formerly an account manager at PR firm Caroline Neville Associates.

CDP has become the latest advertising agency to jump on the PR

bandwagon with the appointment of Amelia Lyon, formerly an account

manager at PR firm Caroline Neville Associates.



Lyon has joined CDP in the newly created post of PR director, where she

will work in an integrated team to bring the agency’s advertising

messages to a broader audience.



The team will provide sales promotion, direct marketing, database

marketing, events management and advertising expertise.



She is currently pitching to some of the biggest clients belonging to

CDP, whose client list includes Honda, Benson and Hedges and Going

Places.



Lyon said: ’The reaction so far has been good. Companies want to get PR

riding off the back of the ad campaigns.’



Lyon worked in beauty, fashion and sponsorship at Caroline Neville.

Previously she spent three years at Harrods, having joined as a graduate

trainee.



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