PR has a role to play in changing Britain’s image, according to a
group of design consultants who this week suggested scrapping the Union
Jack and rewriting the national anthem.
Jocelyn Senior, PR manager for the consultants Wolff Olins, said the
firm’s research shows there is a gap between the perception and the
reality of modern Britain. ’PR is clearly an important part of changing
the perception of a country,’ said Senior.
Jackie Elliot, chairman of the PRCA and chief executive of Manning
Selvage and Lee supported a rethink of the nation’s symbols. ’We have
constantly and consistently and regularly abused our flag,’ she said:
’If Wolff Olins were to create a flag and guard it as jealously as most
big multinationals guard the use of their logos and trademarks that
would go some way to protecting the integrity of the flag.’
Three top British companies are currently undergoing image
BA is reducing its use of the Union Jack, Jaguar Cars is moving away
from its stately homes image and the RAC has removed the crown from its
logo, although the Queen remains its patron.