Making Britain’s symbols sexier

PR has a role to play in changing Britain’s image, according to a group of design consultants who this week suggested scrapping the Union Jack and rewriting the national anthem.

PR has a role to play in changing Britain’s image, according to a

group of design consultants who this week suggested scrapping the Union

Jack and rewriting the national anthem.



Jocelyn Senior, PR manager for the consultants Wolff Olins, said the

firm’s research shows there is a gap between the perception and the

reality of modern Britain. ’PR is clearly an important part of changing

the perception of a country,’ said Senior.



Jackie Elliot, chairman of the PRCA and chief executive of Manning

Selvage and Lee supported a rethink of the nation’s symbols. ’We have

constantly and consistently and regularly abused our flag,’ she said:

’If Wolff Olins were to create a flag and guard it as jealously as most

big multinationals guard the use of their logos and trademarks that

would go some way to protecting the integrity of the flag.’



Three top British companies are currently undergoing image

redesigns.



BA is reducing its use of the Union Jack, Jaguar Cars is moving away

from its stately homes image and the RAC has removed the crown from its

logo, although the Queen remains its patron.



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