Pharmaceutical giant Bristol-Myers Squibb has handed Complete
Pharma PR the pan-European business for its portfolio of anti-cancer
CPR won the six-figure account following a competitive two-way pitch
against Edelman London. The brief is to provide strategic communications
recommendations and creative concepts for Bristol-Myers Squibb’s full
portfolio of current and pipeline oncology products, which include
TAXOL, Paraplatin, Platinol and VePesid.
’A key task will be maintaining Bristol-Myers Squibb’s voice and
presence at key meetings throughout the world,’ said CPR managing
director Scott Clark.
CPR will target a wide-ranging audience, including healthcare
professionals, patients and their families.
The oncology account was previously handled by Burson-Marsteller, but
the agency and Bristol-Myers Squibb ended their contract by mutual
agreement at the beginning of the year. Shire Hall took over the account
for the Caring About Women Against Cancer campaign from B-M. The
campaign, which is launching at the beginning of 1998, covers 17
European countries. Shire Hall has also handled the account for TAXOL
for the last three and a half years for Bristol-Myers Squibb UK.
B-M continue to hold the accounts for Bristol-Myers Squibb’s
cardiovascular and cholestrol lowering products.