MS&L launches its global vision

Manning Selvage and Lee has revamped its corporate identity and launched a new global vision on the theme of ’preference creation’.

Manning Selvage and Lee has revamped its corporate identity and

launched a new global vision on the theme of ’preference creation’.



It is the latest in a series of moves by leading worldwide agency groups

aimed at gaining a competitive edge in the global PR market.



’Preference creation’ describes the act of influencing choice among

target audiences in favour of clients’ products or services, and aims to

raise clients’ expectations about what PR can achieve against concrete

business objectives.



’Our chosen course is oriented towards big multinational corporations

which have a complex web of constituents,’ said worldwide creative and

business development director Lou Capozzi.



Capozzi and worldwide client service director Monita Buchwald are

touring MS&L’s offices to introduce the strategy to staff. They launched

the vision to the UK team earlier this week.



Buchwald said the agency may turn down business which did not fit with

its new strategy. ’In ten years time we may have reduced the number of

clients we handle by half from 300 to 150,’ said Buchwald.



With most of the large agency groups raising the stakes in the

competition for global business, the ability to attract and retain high

quality staff will be paramount. ’It will be a foot race for talent,’

admitted Capozzi.



’We hope our vision acts as a magnet for talent to help us deliver that

vision.’



Leader, p9.



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