Dublin-based Pembroke will handle the consumer PR, sponsorship, online PR and corporate PR requirements. The agency won the account following a six-way pitch and replaces WHPR, which had handled the PR for the zoo for 25 years.
Pembroke has been called in to raise the profile of the zoo and to increase visitor numbers to the attraction.
The Pembroke team will report to Dublin Zoo marketing manager Veronica Chrisp. The account will be overseen by managing director Michael O'Keeffe.
Pembroke account director Sarah Wagstaff, who will work on the account, said of the appointment: ‘Dublin Zoo is a well loved establishment and is a great facility for people from all over the country and visitors to Dublin. It is an exciting time for the zoo.'