Louis Vuitton Moet Hennessy (LVMH), the luxury goods conglomerate
which voted against the proposed merger of Grand Metropolitan and
Guinness, has recruited Financial Dynamics to handle its financial and
corporate communications in the UK.
Financial Dynamics has been brought on board primarily to advise on
relations with the City press, analysts and shareholders and to increase
awareness and understanding of the group. It was hired on the
recommendation of Image Sept, which manages LVMH’s communications in
Part of Financial Dynamics’ brief is also to monitor media and industry
reaction to the GrandMet and Guinness merger and to report the
information back to LVMH chairman Bernard Arnault in Paris.
LVMH holds 14 per cent of Guinness and will own 7 per cent of the merged
group if the deal goes ahead.
Agency director Hugh Morrison, who is leading the account, stressed,
however, that there would be no attempt to scupper the deal.