Financial Dynamics wins watching brief for LVMH

Louis Vuitton Moet Hennessy (LVMH), the luxury goods conglomerate which voted against the proposed merger of Grand Metropolitan and Guinness, has recruited Financial Dynamics to handle its financial and corporate communications in the UK.

Louis Vuitton Moet Hennessy (LVMH), the luxury goods conglomerate

which voted against the proposed merger of Grand Metropolitan and

Guinness, has recruited Financial Dynamics to handle its financial and

corporate communications in the UK.



Financial Dynamics has been brought on board primarily to advise on

relations with the City press, analysts and shareholders and to increase

awareness and understanding of the group. It was hired on the

recommendation of Image Sept, which manages LVMH’s communications in

France.



Part of Financial Dynamics’ brief is also to monitor media and industry

reaction to the GrandMet and Guinness merger and to report the

information back to LVMH chairman Bernard Arnault in Paris.



LVMH holds 14 per cent of Guinness and will own 7 per cent of the merged

group if the deal goes ahead.



Agency director Hugh Morrison, who is leading the account, stressed,

however, that there would be no attempt to scupper the deal.



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