Hawksbee signs for Chelsea from IPC Magazines

FA Cup winners Chelsea have confirmed their latest signing - Paul Hawksbee as head of media.

FA Cup winners Chelsea have confirmed their latest signing - Paul

Hawksbee as head of media.



Hawksbee joins from IPC Magazines, where he was editor-in-chief of its

football titles, which until recently included adult football weekly 90

Minutes. This part of Hawksbee’s empire was merged with youth football

mag Shoot, after being squeezed by a crowded market.



IPC said Hawksbee had already signed for Chelsea when the decision to

close 90 Minutes was announced last week.



Hawksbee will be employed by Chelsea Village, the company which owns the

football club. His chief responsibility will be media relations. He will

start work on 27 May, and reports to Chelsea chief executive Colin

Hutchinson.



Chelsea employs a number of outside PR agencies, including Fleet

Communications which handles the club’s city and financial PR, and PR

Concepts, which focuses on the commercial side. There will be more PR

activity following the club’s recent purchase of a travel company, the

setting up of a dedicated radio station, and the building of a

160-bedroom three-star hotel.



Hawksbee will also be responsible for re-establishing Football Monthly,

which was acquired by the club in April 1997. In its heyday, the title -

which was launched in 1951 - sold 250,000 copies, but this had dipped to

10,000 by the time Chelsea snapped it up for a ’modest’ sum.



As PR Week went to press Hawksbee was unavailable for comment.



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