FA Cup winners Chelsea have confirmed their latest signing - Paul
Hawksbee as head of media.
Hawksbee joins from IPC Magazines, where he was editor-in-chief of its
football titles, which until recently included adult football weekly 90
Minutes. This part of Hawksbee’s empire was merged with youth football
mag Shoot, after being squeezed by a crowded market.
IPC said Hawksbee had already signed for Chelsea when the decision to
close 90 Minutes was announced last week.
Hawksbee will be employed by Chelsea Village, the company which owns the
football club. His chief responsibility will be media relations. He will
start work on 27 May, and reports to Chelsea chief executive Colin
Chelsea employs a number of outside PR agencies, including Fleet
Communications which handles the club’s city and financial PR, and PR
Concepts, which focuses on the commercial side. There will be more PR
activity following the club’s recent purchase of a travel company, the
setting up of a dedicated radio station, and the building of a
160-bedroom three-star hotel.
Hawksbee will also be responsible for re-establishing Football Monthly,
which was acquired by the club in April 1997. In its heyday, the title -
which was launched in 1951 - sold 250,000 copies, but this had dipped to
10,000 by the time Chelsea snapped it up for a ’modest’ sum.
As PR Week went to press Hawksbee was unavailable for comment.