Glasses Direct enlists IncrediBull to highlight benefits of buying online

Glasses Direct has brought in IncrediBull to encourage consumers to buy glasses online, PRWeek understands.

Glasses Direct founder: Jamie Murray Wells
Glasses Direct founder: Jamie Murray Wells

The company is believed to have appointed the agency following a pitch against Grayling, Margaret Street and the Red Consultancy.

Glasses Direct has asked the winning agency to reach out to the UK public with a consumer campaign focusing on the benefits of buying prescription glasses online. IncrediBull will report to marketing director Chris Simpson.

Brian MacLaurin Associates, who has been working with the company founder Jamie Murray Wells for the past six years, will continue to handle his personal profile.

MacLaurin, who is a shareholder in the business, helped to shortlist agencies for the pitch.

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