SINGAPORE: The head of Burson-Marsteller’s Singapore operation is
to fill the vacancy left when outgoing Asia-Pacific vice-chairman,
Martin Langford returns to the UK in June (PR Week, 12 March).
Alan VanderMolen will not assume Langford’s title, but will become
managing director, strategy and client development, taking on Langford’s
These include overseeing new business, running B-M’s key client
relationship programme - which covers the agency’s global clients such
as Unilever - and B-M’s effectiveness evaluation policy. VanderMolen
will be based in Singapore and report to regional CEO Clif Kagawa.
Langford’s clients, which include Arco, Eli Lilley and Motorola, are
being farmed out to different consultants across the region. VanderMolen
will maintain his existing clients, Citibank and Visa International.
VanderMolen was previously managing director of B-M’s offices in Kuala
Lumpur and Taipei. He has been replaced as Singapore MD by Jackie Koh.
She currently heads B-M’s corporate practice in the region, a position
she will maintain alongside her new responsibilities.