BRUSSELS: The European Commission is tendering a pounds 1.2 million
fee account to handle communications for the Tacis fund, through which
it provides technical assistance to former Soviet states.
Ogilvy PR Worldwide holds the account, which it won from the Rowland
Company in 1997. Rowland was the first agency to hold the account, after
it was awarded in 1994.
Ogilvy was initially appointed for a maximum three-year period, with a
built-in review every 12 months. But after two years of managing the
account, it has decided not to repitch.
The agency’s government communications group director, Nicholas Lunt,
said: ’It has been a very heavy account to manage administratively. The
overheads have imposed a weight of work on us which effectively
outweighs the financial and professional value we can gain from the
Lunt estimates that the agency has worked with over 30 contractors
during the last year on the project. It has committed 16 staff to the
account, who it now wants to develop by giving them an opportunity to
work for other clients.
The Tacis brief involves supervising an information office, providing
external and internal communications, media relations to explain Tacis’
work in the former Soviet states, providing an internet information
service and strategic communications advice.
Ogilvy has also provided environmental communications support to Tacis
for the last three years, pushing environmental issues onto political
and media agendas in the region. The contract, with a budget of pounds 2
million, expires in November, when the brief is likely to be
- Ogilvy has beaten Hill and Knowlton and incumbent Ketchum to handle
corporate PR and media relations for electronic controls and
communications firm Rockwell in Asia (PR Week, 19 March).