IT services provider Synstar has appointed GCI Focus to handle
financial PR and investor relations following its flotation on the
London Stock Exchange last month.
Synstar supplies, designs and maintains computer networks and provides
emergency replacement computers and ’business recovery centres’ where
businesses can relocate to if their offices have been destroyed or are
Clients include 2,500 blue chip customers across 12 European countries,
including British Airways, L’Oreal, the National Health Service, Telecom
Italia and Smith-kline Beecham.
GCI Focus will work alongside Synstar’s trade and technical media
relations agency, Berkeley PR.
GCI chairman Rupert Ashe will head the account, supported by consultants
Susy Streeter and Belinda Keheyan.
’Synstar is a quality company with some strong investment messages which
we are confident we can communicate to the City,’ said Ashe.
The company is currently the 14th largest in Europe’s pounds 50 billion
IT service provider market. The market is dominated by IBM and Compaq,
but Synstar’s aim is to achieve top-five status within four years. It is
currently growing at 10 per cent per annum.