The initiative includes an email campaign, social media support, PR and interactive ads. It is mainly targeted at 18- to 44-year-old females. Frank PR and Enable Interactive are supporting the charity.
Amnesty International is campaigning to encourage the Iranian government to reveal the whereabouts of two music journalists, Behrang Tonekaboni and Kayvan Farzin. The group said both journalists were arrested on 5 January and have not been seen since. Amnesty is asking members of the public to email Iranian authorities.
Substance, a social research company, has chosen Forster to promote its campaign to encourage a more positive relationship between teenagers and their local communities. The social change comms agency has just created and launched a new brand for Plings, Substance's site, which provides information on community activities.
The British Heart Foundation has signed up celebrities for its Red for Heart campaign, which launched this month. Participating stars include Sir Roger Moore, Emma Thompson, Sharon and Ozzy Osbourne, Imelda Staunton and Vinnie Jones.