The Week in Healthcare: Kilpatrick wins Lierac brief

Lierac, the French skincare brand, has hired health and beauty specialists Kilpatrick PR to handle its consumer press for its entire product range.As part of the brief, Kilpatrick will promote the brand to UK press and consumers, and back new product launches.

Lierac: new win for Kilpatrick
Lierac: new win for Kilpatrick

Burson-Marsteller has picked up an extended brief with Danone to handle the brand building activity for its Actimel and Activia products. The agency is already retained to handle crisis support for the firm.

Carewatch, the home-based care provider, has called in Midnight Communications following a two-way pitch. Brighton-based Midnight will aim to raise the profile of the business as the Government renews focus on care provision in the home.

Promote PR has been recruited by Power Music to raise awareness of its workout music products in the fitness and health press in the UK.

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