The deputy editor of The London Weekly has hit back at rumours that the newspaper is a hoax.
Alan Mills, whose background is in TV and radio production, told PRWeek: 'It is as real a project as you can get. A lot of people have too much time on their hands ...
The first issue of The Sun wasn't perfect.'
Asked about the barrage of negative coverage directed at the freesheet, he said: 'It has been very exciting. We are making news, and that shows we're doing something right. If people talk about you, then it must be something that frightens them.'
He added: 'I picked up the Metro and its page three had nothing to do with news. But I'm not here to criticise. We have just launched - before you get running, it's not going to be 100 per cent.'
He said the newspaper had 'about nine or ten' writers working on a freelance, part-time or contributor basis.
Mills said publisher Global Publishing Group had a five-year strategy to expand to Manchester and Liverpool, adding: 'We're not trying to compete with the London Evening Standard and The Guardian. Our team is best on entertainment.'
As PRWeek went to press, the next issue of The London Weekly was due to emerge on Friday, 12 February.